Privacy Policy for Shute Lane

Effective Date: 21 August 2026]

At Shute Lane ('we', 'us', or 'our'), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose and safeguard your personal information when you visit our website or interact with our services.

This policy is governed by and construed in accordance with the laws of England and Wales, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Important Information and Who We Are

Data Controller Shute Lane is the data controller responsible for your personal data.

Contact Details If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

2. Personal Information We Collect

We may collect, use, store and transfer different kinds of personal data depending on how you interact with our website:

  • Identity & Contact Data: Name, email address, postal address, phone number and any details provided in forms or communications.

  • Order & Transaction Data: Details about products or services purchased from us, billing address, shipping address and payment history.

  • Technical & Usage Data: Information about your browser, network, device, IP address, web pages visited prior to coming to this website, pages viewed while on this website, clicks, internal links, scrolling, searches and timestamps.

  • Form Submissions: Information you submit via webforms or contact forms on our website.

3. How We Use Your Personal Data

We process personal data for the following purposes and under the following legal bases:

  1. To process and fulfill orders: To manage payments, deliver items and send order confirmations or updates (Contractual necessity).

  2. To respond to inquiries: To answer questions submitted via our contact forms or email (Legitimate interests).

  3. To power site analytics and operations: To understand site traffic, activity and performance, and to secure and protect our platform (Legitimate interests).

  4. To manage customer accounts: If you create an account, to save relevant order history and details for faster checkout (Consent or Contractual necessity).

  5. Marketing & Updates: If you subscribe to our mailing list, to send news and offers (Consent). You can opt out at any time via the unsubscribe link in those emails.

4. How Your Information is Processed by Third Parties

We share personal data with trusted service providers who perform services on our behalf:

  • Website Hosting & Infrastructure: This website is hosted by Squarespace. Squarespace collects personal information when you visit this site, including technical details and IP addresses, to run this website and to protect and improve its platform and services.

  • Analytics: Squarespace acts as our site analytics provider to help us learn about site traffic and visitor activity.

  • Payment Processors: Payment details entered during checkout are processed securely by third-party payment providers (e.g. Stripe or PayPal). We do not store complete payment card details on our servers.

  • Shipping & Logistics: For physical goods, necessary details (name, shipping address, contact details) are shared with shipping partners solely to fulfill deliveries.

5. Cookies and Similar Technologies

This website uses cookies and similar technologies, which are small files or pieces of text downloaded to a device when a visitor accesses a website.

  • Necessary Cookies: Always used to allow Squarespace, our hosting platform, to securely serve this website to you.

  • Analytics and Performance Cookies: Used to view site traffic, activity and performance metrics. These are only placed on your browser if you acknowledge and accept our cookie banner.

You can manage or block non-essential cookies via our website cookie banner or through your browser settings.

6. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes for which we collected it, including satisfying any legal, accounting, or reporting requirements.

7. Your Legal Rights

Under UK data protection law, you have rights including:

  • Access: The right to request a copy of the personal information we hold about you.

  • Correction: The right to request that we correct inaccurate or incomplete information.

  • Erasure: The right to ask us to delete your personal data in certain circumstances.

  • Restriction or Objection: The right to object to or restrict our processing of your data under certain conditions.

  • Data Portability: The right to request the transfer of your data to another organisation or directly to you.

To exercise any of these rights, please email us at admin@shutelane.com.

8. Changes to This Privacy Policy

We may update this policy from time to time to reflect changes in our practices or relevant legal obligations. Any updates will be posted on this page with an updated effective date.